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These five checks can make the difference between your pitch getting traction and your pitch disappearing into the abyss.

Your future customers are reading you before they meet you. Your team might be using your thought leadership content in sales emails. Recruiters are sharing your posts with candidates who are deciding whether to join your organization. And you're probably not seeing most of it happen. Here's how to stay visible when you're stretched thin as a leader.

As I've reflected on my two career chapters side by side over the last week or so, what stands out most is not a list of job duties or accomplishments. It’s people. They are the throughline, and that's why I loved the work I did then and why I love the work I do now.

So, there’s a moment I’ve seen again and again in client conversations that I wanted to share with you.

At its core, PR is about building and nurturing relationships with the groups that decide whether your organization succeeds or stalls.